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Why Does Your Brand Need Social Media Marketing?

In 2020, 3.6 billion+ people all over the world are using social media. That’s almost half the world! This number is expected to rise to 4 billion+ by 2025. Where do you see your brand going?

Prime Benefits Of Social Media Marketing

Amplified brand awareness & loyalty
Increased inbound traffic to websites
Better insights into customer needs
Improved SEO ranking and authority
Direct promotion of products and services
Higher conversion rates with targeted marketing
Audience data gathering with social listening
Enhanced customer service and support
Cost-effective lead generation and conversion
Thought leadership positioning and benefits

Ready to start your journey?

All-Inclusive Social Media Marketing Services from iOSys

Social Media Audit

Whether your brand already has a social media presence or not, it is very easy to lose track of the social factor in your digital marketing strategy. Conduct a fresh audit as per changing regulations and algorithms to create a winning social media marketing strategy.

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Social Media Strategy

Develop a coherent social media strategy based on the audit we conduct with our team of social experts. Target only the channels that your brand actually needs and create a focused plan for achieving brand goals, such as becoming the next big thing on social media!

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Platform-specific Services

Each platform must have its specific strategy, planning, content repository, and management process. Target different audiences differently on each platform with customized content. Adapt content from one platform to another when required, and adjust iteration rates too – all within the ambit of the overarching strategy.

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Branding & Profile Creation

Establish and enhance your brand identity on social media channels, in a way that strengthens the brand image and loyalty. Create your brand profiles and handles from scratch on multiple platforms and fine-tune each of them to your brand identity, image, and interaction strategy.

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Content Creation & Publishing

Create inspiring, engaging, and disruptive social media content with measurable ROI for each. Formulate content calendars with targeted SMM strategies. Plan and schedule social posts regularly with top-notch social media management tools operated by experienced writers and managers.

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Day-to-Day Account Management

Get all routine tasks such as posting, scheduling, responding to comments, recording customer complaints, maintaining content calendars, tapping content opportunities, etc. done from our team of managers who eat, sleep, and breathe social media.

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ORM (Online Response/Reputation Management)

Let our ORM ninjas take care of each comment, message, share, repost, retweet, and other audience activity on your social accounts, backed up by a returns-oriented ORM strategy that is in sync with your brand image. Make social media your extended CRM channel.

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End-to-end Campaign Management

Facebook, Instagram, LinkedIn, Twitter, YouTube – we’ve got it all covered. Onboard influencers who can magnify your social media reach and authority. Plan ROI-driven campaigns with our digital activation partners and formulate inspiring campaigns.

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Reports & Analytics

Receive weekly, monthly, quarterly, and annual reports from account managers followed by data analysis, strategy huddles, and progress benchmarks. Record and observe reach, impressions, engagement, and spends to set future targets. Explore newer channels, campaigns, ideas, and directions based on data-driven strategy.

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Events & promotions

Sales, festival offers, current events-based activities, collaborative events, giveaways, games, and deals are all a part of our social event management package. Integrate these into content plans and create specific properties such as event pages, hashtags, teaser videos, custom filters, etc. for maximum impact.

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Influencer marketing

Get authoritative industry figures and popular influencers to promote your brand in newer segments or expand it in existing ones. Execute everything from creator contracts and creative development to specialized content and paid content amplification. Work with measurable ROI based on brand goals and influencer reach.

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PR & Communications

Expand the reach of all PR communications beyond websites and publications with social media linking. Connect PR with social media events and campaigns for brand consistency and outreach. Get the full stack of media liaison, story pitches, content marketing, and content measurement for social media PR.

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Not sure what your brand needs?

Our Coolest Social Media Projects

Here are only a few of the diverse social media projects and accounts we have worked with over the years and continue to manage:

  • Case studies background
    Project Two

    Build ROI-oriented campaigns with conversion-centric landing pages.

    Growth Design Conference Case study images
    Project One

    Build ROI-oriented campaigns with conversion-centric landing pages.

    Case studies background - iosyssoftware.com
    Project Three

    Build ROI-oriented campaigns with conversion-centric landing pages.

  • Explore the entire picture.

    iOSys Social Media Marketing Journey

    At iOSys, we have a dedicated team of social media experts in all domains to guide, support, and execute any scale of project for your brand. Here’s what the unparalleled iOSys social media marketing journey looks like:

    1

    Brand Briefing:

    Determining the goals of the campaign as the first step to steer the lead generation ship in the right direction. This is what sets the tone of the copy and determines the end target audience.

    2

    Scope Creation:

    Writing the perfect copy that accompanies the ad for maximum effectiveness, clicks, and conversions.

    3

    Creative Strategy:

    Creation of landing pages that are in sync with the PPC ads for maximum impact and conversions. Leverage simple and custom landing pages that are tailored-made for you.

    4

    Creative Execution:

    Dedicated optimization for mobile devices to address major challenges and opportunities that can hinder or boost conversions!

    5

    Follow-up & Feedback:

    Launching and testing multiple variations of the ads to understand what is working best and optimizing or replicating the results by tweaking the campaigns for maximum conversions.

    6

    Reporting:

    Our data analysts who specialize in social media measurement will keep a close eye on the performance of content and discuss reports with you for further POA.

    Want to start your social media marketing journey with us right away?

    iOSys Social Media Marketing Squad

    Copywriters

    Visualizers

    Art Directors

    Graphic Designers

    Video Editors

    Animators

    Account Managers

    Account Planners

    Creative Strategists

    Data Analysts

    ORM Specialists

    Content Writers

    Brand Strategists

    iOSys Social Media Marketing Channel Stack

    iOSys Social Media Marketing Tool Stack

    Why Should iOSys Manage Your Social Media?

    Here’s why we can be your Number One social media management partners:

    Comprehensive social media services ranging from strategy, planning, servicing, account management, to reporting and analytics.
    Expert talent in each department from strategists, writers, designers, developers, to planners and analysts.
    Constant trend hunting and exploration of newer opportunities for your brand to stay contextual, topical, and on top of the audience’s minds.
    Consistent tracking, follow-up, and quantitative analysis to balance creative inputs with business outpu
    24×7 on-call assistance coupled with in-person or video meetings when required.

    Want to know how we can achieve higher social ROI for you?

    Client Testimonials

    At iOSys, clients rule our decisions. Here’s what some of them have to say about our services

    IT company at Bangalore | iOSys Software India team

    “ Wish to get a website or mobile app Developed? Let us handle everything for you. Iosys is the one stop solution for all your technical and managerial hurdles when developing a Mobile or Web Application. We will Plan, Design, Develop, Test and Deploy your idea using your desired or our recommended technology stack. ”

    JOHN DOE
    CEO, Comapny Name – Designation.

    “ Wish to get a website or mobile app Developed? Let us handle everything for you. Iosys is the one stop solution for all your technical and managerial hurdles when developing a Mobile or Web Application. We will Plan, Design, Develop, Test and Deploy your idea using your desired or our recommended technology stack. ”

    JOHN DOE1
    CEO, Comapny Name – Designation.

    “ Wish to get a website or mobile app Developed? Let us handle everything for you. Iosys is the one stop solution for all your technical and managerial hurdles when developing a Mobile or Web Application. We will Plan, Design, Develop, Test and Deploy your idea using your desired or our recommended technology stack. ”

    JOHN DOE2
    CEO, Comapny Name – Designation.

    “ Wish to get a website or mobile app Developed? Let us handle everything for you. Iosys is the one stop solution for all your technical and managerial hurdles when developing a Mobile or Web Application. We will Plan, Design, Develop, Test and Deploy your idea using your desired or our recommended technology stack. ”

    JOHN DOE3
    CEO, Comapny Name – Designation.

    Frequently Asked Questions (FAQs) about Social Media Marketing

    How much do iOSys social media marketing services cost?

    Based on your requirements and feedback, we provide ___ logo design options for you to select from and finalize. Once you select the final design and make the payment, you will receive the final design files.

    Does iOSys provide viral marketing campaigns?

    iOSys and its video production partners can collaborate with your marketing team for producing quality+goal-driven videos that will not only gain a wide presence on social media but also send the appropriate message to your target segments. We can work towards two goals simultaneously – brand visibility and audience engagement.

    Who will be managing the brand account?

    iOSys assigns dedicated social media account managers to each brand. There will be a team consisting of a writer, a designer, a social media manager, and any other specialist required by your brand, working towards effective social media planning and execution. All of these tasks will be personally overseen by the chief strategist and you can consult them for discussions at any time.

    Will all content be generated by iOSys?

    There is no default quote that we can provide, as goals vary from brand to brand. This will depend on multiple factors:
    a. The nature and scope of your brand
    b. Your brand’s current social media position
    c. The timeframe for achieving social media goals
    d. The platform you are aiming for
    e. The audience segment you are targeting for specific follower/subscriber campaigns

    How soon can quantitative results be expected?

    We usually recommend clients to allow some incubation time for our collaborative journey, which ranges from a few weeks to about 6 months. For long-term brand goals, trial and testing followed by learning are essential. In the case of short-term projects, once the goals are defined, we usually take 30 days to present ROIs. However, every project has its own specifications and these timelines are scalable. Hence, it would be best to consult us once for a better idea of timelines.

    Have queries regarding our social media marketing services?