Slow KYC processes and limited local fiat rails were hindering first-trade conversion rates for new users.
Scattered liquidity across various trading pairs resulted in poor price discovery and higher slippage for retail traders.
Rising AML requirements and security risks demanded robust monitoring and documented operational controls.
Instant KYC and improved funding processes significantly reduced time-to-first-trade and boosted app conversion rates.
Upgraded matching engine and broader pair coverage reduced slippage and increased trade completion speed in popular INR markets.
Multi-layer security systems and enhanced AML controls increased user confidence and strengthened regulatory readiness.
By integrating a streamlined spot trading engine, instant KYC, and robust security layers, the platform delivered reliable INR trading without compromising on performance or liquidity. This strong execution focus and transparent user experience established a trusted venue for everyday traders.