- Plan, execute and optimise digital marketing campaigns across various digital channels, including email, social media, search engine marketing (SEM), search engine optimisations (SEO), display advertising, and content marketing.
- Develop and implement social media strategies to increase brand awareness and engagement.
- Create and manage content for social media channels, including Facebook, Twitter, LinkedIn and Instagram.
- Monitor and analyse digital marketing metrics and KPIs, such as website traffic, conversion rates, and ROI, to optimize campaign performance.
- Collaborate with cross-functional teams, including product, sales, and creative, to develop integrated marketing campaigns.
- Stay up-to-date with the latest trends, best practices, and technologies in digital marketing.
- Bachelor’s degree in marketing, business, or related field.
- Proven track record of designing and executing successful digital marketing campaigns.
- Strong understanding of digital marketing tactics, tools, and techniques, including email marketing, SEM, SEO, social media, display advertising, and content marketing.
- Experience with digital marketing tools, such as Google Analytics, Google Ads, Facebook Ads, and marketing automation platforms.
- Excellent analytical skills and ability to use data to drive decisions.
- Strong communication and interpersonal skills, with the ability to work in a team environment.
- Ability to multitask and manage multiple projects simultaneously.
- Strong project management skills and attention to detail.
- Experience with website design and development, including UX/UI design and HTML/CSS.
- Familiarity with marketing automation platforms such as Hubspot or Marketo.
- Experience with A/B testing and conversion rate optimization (CRO) techniques.
- Knowledge of graphic design software such as Adobe Creative Suite.